Improve Your Content Marketing as a B2B Content Manager

Content marketing and writing tips for content managers and marketing executives of B2B tech companies

blogger for Zip Schedules
feature writer for H.U.G.E. Magazine
writing contributor for Lifehack
My 5 Favorite Posts of 2019

My 5 Favorite Posts of 2019

With the year drawing to a close and this being the 15th newsletter, I thought it only fitting to share five of my favorite newsletters of 2019 (yes I do repurpose each one into blog posts, which is convenient if you've missed an edition). These are: How to...

How to Create Long-Form Content: A Six-Step Process

How to Create Long-Form Content: A Six-Step Process

There's this client I've been working with since early June, tackling shorter blog posts. A few months ago, they briefed me on a short blog post they wanted me to create to steal traffic from the competition for a specific keyword.  It seemed like the perfect...

What Do Your Outlines Look Like?

What Do Your Outlines Look Like?

In a previous post—How Much Time Should You Spend Outlining?—, you learned that you shouldn't spend too much time outlining and instead should focus on providing direction to writers by giving them a high-level outline. But what exactly should this outline look like?...

How Much Time Should You Spend Outlining Blog Posts?

How Much Time Should You Spend Outlining Blog Posts?

A few weeks back, I stumbled across a two-part question from a content manager in a Slack channel: How do you outline blog posts and how much time do you spend outlining?  In my experience when someone asks a question, there's an underlying pain point they need help...

151 Nuggets of Content Marketing Wisdom

151 Nuggets of Content Marketing Wisdom

Navigating the ever-evolving content marketing landscape can be difficult as a content marketer (yes, I know I sound like one of those boring bloggers, but please bear with me). Not only do you have to focus on the day-to-day of your job, but you also have to deal...

Some of My Favorite Writing Projects and Sri Lanka

Some of My Favorite Writing Projects and Sri Lanka

Today's post will be short and also a little different. Instead of the usual post where I answer a question and/or provide helpful tips to improve your content marketing, I'm going to share a few examples of recent (and not so recent) projects I've worked on. These...

What’s the Deal with Google’s Featured Snippets?

What’s the Deal with Google’s Featured Snippets?

Generating traffic from Google can be hugely challenging. You have to deal with competition from other brands and the constant Google algorithm changes and new features. One of those new features is Google’s featured snippet—the topic of today's post. We’ll look at:...

contributor for Huffington Post
blogger for Zip Schedules
freelance writer Rype Magazine
feature writer for Small Business Today Magazine

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