You’ve likely come across hubs and pillars before.
You’d be forgiven for thinking they’re the same thing as there are many similarities between them:
- Both pertain to an SEO strategy that requires a lot of content.
- Both types of content link out to many related pieces of content.
- And both can help improve site navigation so readers can easily find what they’re looking for.
However, these two pieces of content are actually different.
A hub is essentially a table of contents that aims to send readers to separate spoke or cluster pages.
Here’s an example from FreshBooks: FreshBooks Invoicing.
A pillar page, however, is a longer piece of content that’s designed to keep the reader on the page. It contains a lot of related content in one place and will often have a table of contents right at the top of the page to help with navigation.
Here’s an example from 7shifts: The Ultimate Guide to Restaurant Costs (disclaimer: I wrote this post.)
Do you use hubs or pillars as part of your content strategy?
Source: Hubs vs. Pillars: What’s the Difference.