You’ve likely come across hubs and pillars before.

You’d be forgiven for thinking they’re the same thing as there are many similarities between them:

  • Both pertain to an SEO strategy that requires a lot of content.
  • Both types of content link out to many related pieces of content.
  • And both can help improve site navigation so readers can easily find what they’re looking for.

However, these two pieces of content are actually different. 

A hub is essentially a table of contents that aims to send readers to separate spoke or cluster pages.

Here’s an example from FreshBooks: FreshBooks Invoicing.

pillar page, however, is a longer piece of content that’s designed to keep the reader on the page. It contains a lot of related content in one place and will often have a table of contents right at the top of the page to help with navigation.

Here’s an example from 7shifts: The Ultimate Guide to Restaurant Costs (disclaimer: I wrote this post.)

Do you use hubs or pillars as part of your content strategy?

Source: Hubs vs. Pillars: What’s the Difference.

Photo by Markus Spiske from Pexels

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