Navigating the ever-evolving content marketing landscape can be difficult as a content marketer (yes, I know I sound like one of those boring bloggers, but please bear with me). Not only do you have to focus on the day-to-day of your job, but you also have to deal with:
- Constant Google algorithm updates
- New marketing trends like voice search
- Changes in how people now consume content—written content only will no longer cut it as people now also demand video
- An ever-growing volume of content which has led to content shock and makes it exceedingly harder for your brand to get noticed
And that’s only the half of it. But, navigating this landscape needn’t be difficult as long as you have the right support and resources.
Today I wanted to share one such resource with you: 151 content marketing tips, tools, and resources by Ryan Law.
These resources have proved crucial in Ryan’s career development over the years and consist of articles, books, podcasts, and tools, etc. Because Ryan understands that innovation in any discipline requires more than just related content marketing resources, there are also many unrelated ones.
Finally, this is a page/document that Ryan plans to update over time, which seems only fitting considering how dynamic content marketing is.
As Ryan says, “Content marketing is evolving, and so am I.”
The bigger question, however, is: Are you?