The short answer: Yes.

The long answer: Link out to your competitors’ content if it’s relevant to your topic and benefits the reader. By linking out, you build brand loyalty because your readers begin to trust you more.  

You also boost your SEO ranking because Google better understands what topics are relevant to your website or, as Neil Patel says, “Helps Google understand your website neighborhood.”

Speaking of Neil Patel…

Here’s a video he produced on the topic of linking out to competitors.  Have a watch and please do share your thoughts by responding to this email.

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