Improve Your Content Marketing as a B2B Content Manager

Content marketing and writing tips for content managers and marketing executives of B2B tech companies

blogger for Zip Schedules
writing contributor for Lifehack
Some of My Favorite Writing Projects and Sri Lanka

Some of My Favorite Writing Projects and Sri Lanka

Today's post will be short and also a little different. Instead of the usual post where I answer a question and/or provide helpful tips to improve your content marketing, I'm going to share a few examples of recent (and not so recent) projects I've worked on. These...

What’s the Deal with Google’s Featured Snippets?

What’s the Deal with Google’s Featured Snippets?

Generating traffic from Google can be hugely challenging. You have to deal with competition from other brands and the constant Google algorithm changes and new features. One of those new features is Google’s featured snippet—the topic of today's post. We’ll look at:...

6 Content Strategists Share Their Content Plans for 2019

6 Content Strategists Share Their Content Plans for 2019

Ever wanted a sneak peek into the content plans of other companies? With many content strategists in the process of finalizing their content plans for 2019, I thought it was only fitting to reach out and ask them to explain in a couple of paragraphs what their plans...

Pillar Pages: Almost Everything You Need to Know

Pillar Pages: Almost Everything You Need to Know

What's the deal with pillar pages? I previously mentioned how longer search queries and a smarter Google means relying solely on keywords to inform your content marketing strategy isn't effective. The better approach is to think about your content in terms of topics...

How to Use Surveys to Get to Know Your Audience Intimately

How to Use Surveys to Get to Know Your Audience Intimately

Are you struggling to create content that connects with your audience? Has the sheer task of creating a content marketing strategy got you wondering: "Where do I even begin?" Not sure how to identify evergreen content opportunities? When it comes to content marketing...

contributor for Huffington Post
blogger for Zip Schedules
freelance writer Rype Magazine
feature writer for Small Business Today Magazine

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