Improve Your Content Marketing as a B2B Content Manager
Content marketing and writing tips for content managers and marketing executives of B2B tech companies
What’s the Deal with Google’s Featured Snippets?
Generating traffic from Google can be hugely challenging. You have to deal with competition from other brands and the constant Google algorithm changes and new features. One of those new features is Google’s featured snippet—the topic of today's post. We’ll look at:...
How to Create Valuable Top-of-the-Funnel Content That Doesn’t Feel Salesy
“Developing top-of-funnel content that is of business value but doesn't feel salesy.” That was one of many responses I received to the following question that was part of the questionnaire I sent before launching my newsletter: “What's your biggest challenge when it...
6 Content Strategists Share Their Content Plans for 2019
Ever wanted a sneak peek into the content plans of other companies? With many content strategists in the process of finalizing their content plans for 2019, I thought it was only fitting to reach out and ask them to explain in a couple of paragraphs what their plans...
Pillar Pages: Almost Everything You Need to Know
What's the deal with pillar pages? I previously mentioned how longer search queries and a smarter Google means relying solely on keywords to inform your content marketing strategy isn't effective. The better approach is to think about your content in terms of topics...
How Search Has Changed and What This Means for Your Content Strategy
Remember the early days of searching for content? You’d type in a few basic keywords, such as “barber, Houston,” and Google would deliver results by deconstructing only these two keywords. In these early days of inbound marketing (around 2006), content marketing...
How to Easily Find Evergreen Content Opportunities with These 2 Tools
Previously I mentioned how you could use surveys to get to know your audience better and identify evergreen content opportunities. Today I wanted to share two tools that will make finding evergreen content a breeze: Ahrefs and BuzzSumo. Disclaimer: I do have a...
How to Use Surveys to Get to Know Your Audience Intimately
Are you struggling to create content that connects with your audience? Has the sheer task of creating a content marketing strategy got you wondering: "Where do I even begin?" Not sure how to identify evergreen content opportunities? When it comes to content marketing...
Connect