Improve Your Content Marketing as a B2B Content Manager
Content marketing and writing tips for content managers and marketing executives of B2B tech companies
6 Content Strategists Share Their Content Plans for 2019
Ever wanted a sneak peek into the content plans of other companies? With many content strategists in the process of finalizing their content plans for 2019, I thought it was only fitting to reach out and ask them to explain in a couple of paragraphs what their plans...
Pillar Pages: Almost Everything You Need to Know
What's with all the hype around pillar pages? I recently mentioned how longer search queries and a smarter Google means relying solely on keywords to inform your content marketing strategy isn't effective. The better approach is to think about your content in terms of...
How Search Has Changed and What This Means for Your Content Strategy
Remember the early days of searching for content? You’d type in a few basic keywords, such as “barber, Houston,” and Google would deliver results by deconstructing only these two keywords. In these early days of inbound marketing (around 2006), content marketing...
How to Easily Find Evergreen Content Opportunities with These 2 Tools
Previously I mentioned how you could use surveys to get to know your audience better and identify evergreen content opportunities. Today I wanted to share two tools that will make finding evergreen content a breeze: Ahrefs and BuzzSumo. Disclaimer: I do have a...
How to Use Surveys to Get to Know Your Audience Intimately
Are you struggling to create content that connects with your audience? Has the sheer task of creating a content marketing strategy got you wondering: "Where do I even begin?" Not sure how to identify evergreen content opportunities? When it comes to content marketing...
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