Improve Your Content Marketing as a B2B Content Manager
Content marketing and writing tips for content managers and marketing executives of B2B tech companies
How Search Has Changed And What This Means for Your Content Strategy
Remember the early days of searching for content? You’d type in a few basic keywords, such as “barber, Houston,” and Google would deliver results by deconstructing only these two keywords. In these early days of inbound marketing (around 2006), content marketing...
How to Easily Find Evergreen Content Opportunities with These 2 Tools
Previously I mentioned how you could use surveys to get to know your audience better and identify evergreen content opportunities. Today I wanted to share two tools that will make finding evergreen content a breeze: Ahrefs and BuzzSumo. Disclaimer: I do have a...
How to Use Surveys to Get to Know Your Audience Intimately
Are you struggling to create content that connects with your audience? Has the sheer task of creating a content marketing strategy got you wondering: "Where do I even begin?" Not sure how to identify evergreen content opportunities? When it comes to content marketing...
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