Improve Your Content Marketing as a B2B Content Manager
Content marketing and writing tips for content managers and marketing executives of B2B tech companies
What’s the Difference Between Hubs and Pillars?
You’ve likely come across hubs and pillars before.You’d be forgiven for thinking they’re the same thing as there are many similarities between them: Both pertain to an SEO strategy that requires a lot of content.Both types of content link out to many related pieces of...
Have You Noticed People Making a Difference?
I don't know if you've noticed, but there's something incredible happening right now. Among all the chaos, layoffs, and struggles, people and businesses are coming together and truly doing amazing things. They're giving stuff away for free Pete Boyle is offering...
Where Is the Best Place to Start When Learning About SEO Keyword Research?
"Where is the best place to start when learning about SEO keyword research? Any good free resources online?"I recently came across this question in a Slack channel, and I plan to answer it in today's post by sharing three of the best keyword research resources for...
My 5 Favorite Posts of 2019
With the year drawing to a close and this being the 15th newsletter, I thought it only fitting to share five of my favorite newsletters of 2019 (yes I do repurpose each one into blog posts, which is convenient if you've missed an edition). These are: How to...
How to Create Long-Form Content: A Six-Step Process
There's this client I've been working with since early June, tackling shorter blog posts. A few months ago, they briefed me on a short blog post they wanted me to create to steal traffic from the competition for a specific keyword. It seemed like the perfect...
![Should You Link out to Your Competitors’ Content? [Video Included]](https://i0.wp.com/www.nickdarlington.com/wp-content/uploads/2019/10/Linking-out-to-the-competition-1-min.jpg?resize=400%2C250&ssl=1)
Should You Link out to Your Competitors’ Content? [Video Included]
The short answer: Yes. The long answer: Link out to your competitors' content if it's relevant to your topic and benefits the reader. By linking out, you build brand loyalty because your readers begin to trust you more. You also boost your SEO ranking because...
What Do Your Outlines Look Like?
In a previous post—How Much Time Should You Spend Outlining?—, you learned that you shouldn't spend too much time outlining and instead should focus on providing direction to writers by giving them a high-level outline. But what exactly should this outline look like?...
How Much Time Should You Spend Outlining Blog Posts?
A few weeks back, I stumbled across a two-part question from a content manager in a Slack channel: How do you outline blog posts and how much time do you spend outlining? In my experience when someone asks a question, there's an underlying pain point they need help...
151 Nuggets of Content Marketing Wisdom
Navigating the ever-evolving content marketing landscape can be difficult as a content marketer (yes, I know I sound like one of those boring bloggers, but please bear with me). Not only do you have to focus on the day-to-day of your job, but you also have to deal...
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