Improve Your Content Marketing as a B2B Content Manager
Content marketing and writing tips for content managers and marketing executives of B2B tech companies
What Do Your Outlines Look Like?
In a previous post—How Much Time Should You Spend Outlining?—, you learned that you shouldn't spend too much time outlining and instead should focus on providing direction to writers by giving them a high-level outline. But what exactly should this outline look like?...
How Much Time Should You Spend Outlining Blog Posts?
A few weeks back, I stumbled across a two-part question from a content manager in a Slack channel: How do you outline blog posts and how much time do you spend outlining? In my experience when someone asks a question, there's an underlying pain point they need help...
151 Nuggets of Content Marketing Wisdom
Navigating the ever-evolving content marketing landscape can be difficult as a content marketer (yes, I know I sound like one of those boring bloggers, but please bear with me). Not only do you have to focus on the day-to-day of your job, but you also have to deal...
![What Is Your Biggest Challenge? [Plus a Free Content Strategy Template]](https://www.nickdarlington.com/wp-content/uploads/2019/09/Content-strategy-template-min-400x250.jpg)
What Is Your Biggest Challenge? [Plus a Free Content Strategy Template]
At the end of 2018, I wrote a post detailing the content plans of six content strategists for 2019. Now, as we enter the middle of June 2019, it’s been almost six months since that post went live. A lot can change in six months. Chances are, some of those...
Some of My Favorite Writing Projects and Sri Lanka
Today's post will be short and also a little different. Instead of the usual post where I answer a question and/or provide helpful tips to improve your content marketing, I'm going to share a few examples of recent (and not so recent) projects I've worked...
What’s the Deal with Google’s Featured Snippets?
Generating traffic from Google can be hugely challenging. You have to deal with competition from other brands and the constant Google algorithm changes and new features. One of those new features is Google’s featured snippet—the topic of today's post. We’ll look at:...
How to Create Valuable Top-of-the-Funnel Content That Doesn’t Feel Salesy
“Developing top-of-funnel content that is of business value but doesn't feel salesy.” That was one of many responses I received to the following question that was part of the questionnaire I sent before launching my newsletter: “What's your biggest challenge when it...
6 Content Strategists Share Their Content Plans for 2019
Ever wanted a sneak peek into the content plans of other companies? With many content strategists in the process of finalizing their content plans for 2019, I thought it was only fitting to reach out and ask them to explain in a couple of paragraphs what their plans...
Pillar Pages: Almost Everything You Need to Know
What's the deal with pillar pages? I previously mentioned how longer search queries and a smarter Google means relying solely on keywords to inform your content marketing strategy isn't effective. The better approach is to think about your content in terms of topics...
Connect