Day 19. Today’s topic – create great headlines with one tool.
You’ve written a great blog post, made the SEO tweaks, uploaded a feature image, chosen your keywords, and shared the post with your social media channels. You’re excited and expecting a ton of traffic. Instead, you get minimal click-throughs, no traffic, and you’re left scratching your head.
The truth is: no one will click through to read your content if you have a shitty headline, no matter how great or valuable your content is. So, what do you do?
You make use of the Co-schedule Headline Analyzer to test and tweak your headline. It’s a tool I use often. I’ll show you how it works by taking you through the process I used to choose the title for this blog post.
My first proposed titles was: A Tool That Will Help You Create Clickable Headlines. I typed it into the search box and hit analyse.
The tool gave me a grade by analysing the structure, grammar, and readability. See below:
It highlighted my use of common and uncommon words and looked at emotionality and power. Based on the grade it told me what to improve.
While a grade of 70 is good I wanted to make more tweaks.
I tried One Powerful Tool That Will Help You Create Clickable Headlines.
I wasn’t happy so I changed the title to How to Create Clickable Headlines With This Powerful Tool, I got this:
I made another tweak and got this:
Still not happy, I made one more change after doing some keyword research with Google Keyword Planner.
I changed my title to How to Create Great Headlines With One Powerful Tool.
With a grade of 77, I called it quits, optimized my blog post for SEO, added a feature image, hit publish, and then shared across social media channels.
Have you used the Headline Analyzer? Why don’t you give it a try?
If you need any help to kickstart or advance your freelance writing career, please contact me at email@example.com. I won’t try and sell you anything or ask you to sign-up for my course (I don’t have one). I’m simply offering you help.